In collaboration with Livermore Downtown Inc

Curated Livermore

The project, in collaboration with the Livermore Downtown Association, addresses the challenge of promoting and enhancing the appeal of Downtown Livermore to attract tourism. The Downtown is constantly trying to engage with tourists, stimulate local business growth, and attract diverse demographics. To achieve these objectives, the proposed solution creates a dedicated webpage on the Livermore Downtown site, featuring a series of engaging videos and content titled “Curated Livermore.” 

THE PROBLEM

Before 2004, First Street was State Route 84 running through downtown and providing easy cut-through commute traffic. Even for most residents, the downtown was a place to pass through, not a destination. Now, the Downtown is a bustling, beautiful community space full of restaurants, retail stores, and events. LDI is now struggling with how to communicate, market, and inform people outside of Livermore of all it has to offer. Consumers are currently left overwhelmed by the plethora of options and not sure where to spend their time.

LDI IS currently focused on modernizing and growing the Livermore Downtown.

THE Purpose

The purpose of this project is to market the Downtown to new audiences and to showcase all that the Downtown has to offer. The association wants to help people visualize themselves enjoying the Downtown and plan their day to take the stress out of planning. With a growing downtown (growing by 8 acres in the next 5 years) it is crucial to be able to promote and communicate what businesses there are to support as the community evolves.

THE research

Through comprehensive research methods, such as surveys, journey maps, and storyboards, we gain deep insights into who will be using the design, how they will interact with it, and why. This thorough understanding allows us to tailor the design specifically to meet the user’s needs and preferences, ensuring it is user-centric and highly effective. By focusing on the user’s perspectives and experiences, we can create a design that resonates with them, enhancing usability and satisfaction.

Through our research, we found a majority of users were between 36-55 years old, living in Livermore CA, and had an annual household income of $150k+. 

  • 30% of interviewed users was overwhelmed when thinking about planning a day downtown.

  • 72% of interviewed users used both social media and livermoredowntown.com for discovering what to do Downtown.

  • 78% of interviewed users said they left these platforms feeling unengaged and uninspired.  

From interviews and surveys, we confirmed the top points of interest include Food, Health, Family, Shopping, Art, and Wine.   

Discover Livermore, Curated for You

Branding

Creating a clear and effective design guide is essential for ensuring that the project’s aesthetics are consistently communicated and maintained through-out. A comprehensive design guide outlines key elements such as logos, color schemes, icons, fonts, and taglines. This consistency not only enhances the over- all user experience but also strengthens the brand’s recognition and appeal. A well-crafted design guide serves as a vital reference, helping all team members adhere to the established visual standards and deliver a unified, professional final product.

wireframes

execution

The final solution for the "Curated Livermore" project is a beautifully designed, user-friendly webpage, flyers, and social media graphics that serve as an all-encompassing guide to Downtown Livermore. This platform features streamlined, immersive content that highlights the area’s diverse attractions, local businesses, and vibrant events.

By combining intuitive navigation with engaging visuals and curated recommendations, the webpage simplifies the discovery process for users, making it easy for both locals and visitors to explore and enjoy everything Downtown Livermore has to offer. This solution not only enhances the user experience but also supports the growth and visibility of the local business community.